Different Types Of Internet Marketing for Kent Businesses

There's no question that getting seen online is a crucial part of any Kent business's success in today's competitive world. While Internet Marketing is important, any business trying to lift their profile online needs to understand the many different options there are for getting online, and for getting attention online. There are many options that can work, but it's important to understand that what works for one company might not work for another.

Doing a little bit of research on the many different types of Internet Marketing out there will put your company in a much better position to figure out the strategy most likely to pay off for you. At SEO Kent we can help we can plan and execute the best internet marketing strategy for your Kent based business.

Search Engine Optimization (SEO)

SEO is one of those marketing options that has become so well known that it is almost its own buzz word. While many people think of any type of online work that gets more traffic as being SEO, the truth is that this actually refers to a very specific process of getting a website to look better in the eyes of Google and other major search engines so that website naturally ranks higher for more search terms.

SEO can be a great long term strategy, but it's not going to be right for everyone. In competitive markets this requires an expert team, new quality content all the time, and sometimes just dumb luck in a really competitive market. There are almost always benefits to having an SEO campaign going, but it won't be right for everyone - especially larger brands or businesses.

Email Marketing

Email marketing collects email addresses from current customers and prospects who have shown a willingness to at least be interested in the products or services you sell and then the email marketing follows up with them in a medium that has been shown to be among the highest converting.

Getting the email addresses can happen through a variety of ways such as giving out free PDF reports, having a webinar that shares useful information, or other similar events. This often goes hand in hand with content marketing.

Content Marketing

Content marketing takes on many different forms and often goes hand in hand with email marketing. This involves the creation of blog posts, articles, free reports to give away, infographics, and even videos that help answer questions, bring in interested readers, and get your brand out there while also bringing in new paying customers.

Content marketing is often combined with social media and email marketing for a great three pronged strategy for really making sure your marketing works.

Social Media Marketing

Social media marketing refers to advertising on a wide array of social media sites that include Facebook, Twitter, Pinterest, Instagram, Snapchat, and many more. Since the majority of visits online are actually to social media sites, and since many people visit their favorite ones multiple times a day, it only makes sense that you would want to get your message out where people are going to be.

Social media marketing also tends to be relatively inexpensive compared to other options, making it a popular choice for budget conscious individuals.

PPV & PPC Advertising

Finally, there's the buying of qualified leads through pay per view (PPV) and pay per click (PPC) advertising through large companies like Google. This works well for certain businesses because the banners or the ads are targeted specifically at people already searching online for those specific terms. This is the online equivalent of having paid leads delivered right to you, but it does tend to be a little pricier.

These are the major Internet Marketing options and using a combination of them is the best way to make sure your Kent business thrives going into the next year and beyond.

SEO Kent

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