If you are a business owner, there’s a good chance you’ve already heard of search engine optimisation (SEO). However, SEO remains one of the most misunderstood online marketing techniques. When done correctly, SEO services can drive a significant amount of targeted traffic to a business.
The first step to understand SEO is to learn about how search engines function. A search engine can be viewed as a large database of webpages. When online users type in a certain query, the goal of a search engine is to present the most relevant pages for that query. The search engine utilises a complicated algorithm to determine the best possible results.
SEO is the process of optimising webpages for the different ranking factors used by search engines. For instance, backlinks are known to have a huge impact on the ranking of a webpage. Because of this, one SEO technique is to build high quality and relevant backlinks to boost the rankings of a website.
SEO has a multitude of different aspects, but ultimately, there is only one goal: to optimise a webpage in such a way that it aligns with the ranking requirements of search engines. [Read more at SEO Kent]
SEO Kent
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