Benefits of SEO and Tips for Hiring SEO Companies for Your Kent Business

Search engine optimisation (SEO) is a process of ensuring that a website receives as many visitors as possible. Many businesses in Kent have begun to use SEO to increase the number of people who see their products or services. SEO is very effective as a means of advertisement. Here are some of the benefits of using SEO from SEO Kent.

More Effective

While in the earlier times a company or business had to rely on cold calling by their salespeople in order to let their products be known, this is not the case anymore. The SEO is able to guide customers looking for the specific type of product to a certain site. This is very effective as a means of internet marketing.

Saves Time And Money

No longer do businesses have to hire salespeople to go door to door advertising their product. They can put their information on their website and advertise there too. When customers click the link, they learn all they need to know about the product. This way, the business saves money they would have used on hiring advertisers.

More Site Visitors

SEO enables your site to have more visitors as it ensures that results are generated according to the keywords typed. This means that once a user types a product or brand name, the results will include your business thus increasing traffic on your site. This results in to more customers get to know your site.

Creates Brand Awareness

There are the given sites that will be generated when internet users type what they are looking for. The more people that see the brand the more they become knowledgeable. This creates brand awareness and will also make more people trust your brand, especially of it is among the first links.

With all these benefits, you should be aware of how you can get your business or company link to rank higher on searches. Here are some tips.

a) Make Your Page Relevant

Do not include too much irrelevant information on your site. Ensure you mention your product or services as the keywords.

b) Update Your Site

Every once in a while, check that the information on your website is not obsolete. Put your current email as well as contact and geographical location. This will make it easier for new customers to access you. As a result, the site will get more visitors through referrals.

c) Include Images And Videos

Sites with these tend to get more visitors than those with just a bunch of words. If you have any promotional videos for your products or services, it would be a good idea to place them on the site.

d) Have Good Links

Have updated links that take the user to a relevant page when clicked. If the links are useless then less people will want to visit your site.

e) Share Links On Social Media

This works well especially if your products or services are focused on younger groups. Most of them spend time on social media so use this to your advantage and create a larger number of visitors on your site.

If you are not aware of exactly how the SEO works, you can always get an SEO company to do the work for you. However, you need to be sure that they are the best. Here's what to look for when hiring an SEO firm.

Ensure that they have lots of experience in the SEO business. This will be beneficial as they will be aware of all the moves they can make to get your establishment to the top of the searches. The strategies they use will be based on their experience.

Honesty is also very crucial when choosing an SEO business. There is no point in being lied to that your site will be the first in searches when this is not the case. Make sure that you do not fall for false hope and end up getting disappointed. If you feel you are being given unrealistic hopes, then opt for another company.

Lastly, always inquire on who is going to be working on the site. They should be well qualified to do the job. They should also inform you when making any changes to your site not surprise you with unapproved changes.

SEO Kent

4 Keswick Avenue

Sittingbourne

Kent

ME10 3AU

01795 342068

http://seokent.net

info@seokent.net

Social Media Marketing Tips And Tricks For Kent Companies

There are a lot of social media marketing tips are out there and it can be hard to know what works. These tips from SEO Kent will be something you can apply to any Kent business type. Think about what your end goal is and come up with a plan once you're familiar with the following advice.

Build a profile on the most popular social media sites. You can easily search online for what the top 10 to 100 websites are at this time and that will give you an idea of where to turn to tap into the most traffic possible. You don't have to just stick with Facebook or Twitter, there are other options and you should go with what is popular where people live where you're selling your products or services. There are sites like Pinterest that let you mostly share photos, or you can go with something like Tumblr to tap into a younger audience.

Social media marketing for your business in Kent needs to be something you do in a way that isn't considered spam. If you, for instance, sit there and post updates to your profile more than a couple of times a day you probably will start to lose your followers. Post one or two updates related to what's going on with your company each day at different times so you can see when you get the most attention for your messages. Audiences are going to have a time where most of them are home and using the Internet so pay attention and find that sweet spot.

Big profiles tend to have problems keeping up with their audience. If you notice that you can't respond to questions quickly or that there are so many messages coming in you need to hire someone to help. Let the helper try out your product or service free because that can help them to answer questions. If anything, give them a list of rules so they don't end up letting out anything you do not want to have associated with your company. Check on their work by reading message replies regularly to see if they are doing a good job.

Marketing your Kent based business on social media should be done in a way that makes your posts likely to get shared. You'll notice that if you say things that just are for marketing purposes, they are not that likely to move far because of sharing. If you do something like include a fun image, then the chances are that it will at least spread far because of that. People don't like to be treated like they are piggy banks, and that's why you need to offer something they find to be fun or interesting along with your marketing messages if you want them to be shared.

The account you have on a social media site is going to struggle to get attention at first a lot of the time. If you're not a big company in Kent already, then you're going to have to try holding a contest with free products or services you offer as prizes. Get people to share your marketing message with other people for a chance to win whatever you choose. A prize that lets someone try out what you have to offer may turn them into a repeat customer so it's a great way to win over people all around.

Think about creating deals that only people who follow you on social media can see. Send out email marketing messages that talk about the fact that followers are going to get whatever deal you've started offering. There are always going to be people that will do anything to save money, so tap into that need to save by offering ways to only for those that come and listen to your marketing messages through social media. They get something out of it, and you get an audience that will be more likely to work with your company since they showed initial interest.

Social media sites are among the most visited types. When you tap into the millions upon millions of people using these websites you can boost your business quickly. Another great benefit is how you can get a profile for free so you have no reason not to try this for marketing!

SEO Kent's top social media profiles:

Twitter
Facebook
Google+
YouTube
LinkedIn
Pinterest

SEO Kent

4 Keswick Avenue
Sittingbourne
Kent
ME10 3AU

01795 342068

http://seokent.net

info@seokent.net

An Introduction To The Importance Of SEO for Your Kent Business

If you own and operate a business in Kent, it is vital that you understand the importance of incorporating search engine optimisation, SEO, into your web-based content. This article from SEO Kent will give you an introduction to SEO and how your Kent business can benefit from our SEO services in Kent. With proper use of SEO techniques into your comprehensive marketing efforts, you should have a noticeable improvement in your traffic.

First of all, you need to understand how SEO matters in the number of visitors your website receives. When consumers enter a term into a search engine, such as Google, they do so expecting to find websites that will provide them with the sought after information.

The words that are entered are known as keyword, or long-tail keywords for phrases. The various search engines use a special formula to determine the websites to list on the search engine results pages, or, for short, SERPs. The term search engine optimisation involves multiple techniques to get a website to rank higher on the SERPs for desired terms.

Google and the other search engines have spiders that collect data from websites everywhere and run it through a special algorithm to determine rank. These formulas are updated regularly as the programmers work to improve user experience and results. One reason this is necessary is that some marketing experts use techniques that are not ethical to get a site to rank higher.

You never want to rely on these types of tricks to get your Kent business' site to rank well. Known as black hat SEO, you can end up with your site being deindexed by the search engine, which will kill the amount of traffic you are getting to the site daily and your profit.

Although you can attempt to create your own content by learning about and implementing SEO tactics into your releases, you would be better off hiring an expert in the field to ensure that it is done correctly. Just as you have an accountant to handle your taxes, you need an expert in search engine optimisation to increase your website ranking.

Of course, you should understand enough about the tactics so that you will understand what is being done to your website. This way, you will always know what is going on with the site.

You will want to rank well for keywords associated with your business, but you should be wary of a company that promises they can get you to the top of the results pages. Sure, maybe they can on a search term that virtually nobody uses. You want to work with a team that will be up front and honest with you throughout the process, not one that will make excessive promises.

Links are a vital part of your content design efforts. You need to have high-quality links to and from your website to improve your rankings with the search engines. While at one point links were links, that is not the case. If you can get a link from a government or educational website, it will look significantly better to the search engines. In fact, this is one reason that you need to understand how SEO works. You may know others in the field who can share links to your site that your computer guys do not even know about.

A good plan for search engine optimisation will ensure that the content is visible across devices and operating systems. Being mobile friendly is vital to ranking well. Additionally, if you have video content available for visitors, you will see a better return on your marketing investment.

When you are determining the worth of good search engine optimisation, you need to remember that the results are cumulative. So, you will continue to see improvements over time even from content that is older, provided that it is evergreen in nature.

If you want your company to succeed, it is vital that you utilise the power of the Internet to reach more consumers. One part of this is making certain all of your content is optimised to rank well with the most popular search engines for terms related to your company. This will provide better returns now and in the future as you continue to grow your web presence and content to fulfil consumer needs and demands.

SEO Kent

4 Keswick Avenue
Sittingbourne
Kent
ME10 3AU

01795 342068

http://seokent.net

info@seokent.net

Different Types Of Internet Marketing for Kent Businesses

There's no question that getting seen online is a crucial part of any Kent business's success in today's competitive world. While Internet Marketing is important, any business trying to lift their profile online needs to understand the many different options there are for getting online, and for getting attention online. There are many options that can work, but it's important to understand that what works for one company might not work for another.

Doing a little bit of research on the many different types of Internet Marketing out there will put your company in a much better position to figure out the strategy most likely to pay off for you. At SEO Kent we can help we can plan and execute the best internet marketing strategy for your Kent based business.

Search Engine Optimization (SEO)

SEO is one of those marketing options that has become so well known that it is almost its own buzz word. While many people think of any type of online work that gets more traffic as being SEO, the truth is that this actually refers to a very specific process of getting a website to look better in the eyes of Google and other major search engines so that website naturally ranks higher for more search terms.

SEO can be a great long term strategy, but it's not going to be right for everyone. In competitive markets this requires an expert team, new quality content all the time, and sometimes just dumb luck in a really competitive market. There are almost always benefits to having an SEO campaign going, but it won't be right for everyone - especially larger brands or businesses.

Email Marketing

Email marketing collects email addresses from current customers and prospects who have shown a willingness to at least be interested in the products or services you sell and then the email marketing follows up with them in a medium that has been shown to be among the highest converting.

Getting the email addresses can happen through a variety of ways such as giving out free PDF reports, having a webinar that shares useful information, or other similar events. This often goes hand in hand with content marketing.

Content Marketing

Content marketing takes on many different forms and often goes hand in hand with email marketing. This involves the creation of blog posts, articles, free reports to give away, infographics, and even videos that help answer questions, bring in interested readers, and get your brand out there while also bringing in new paying customers.

Content marketing is often combined with social media and email marketing for a great three pronged strategy for really making sure your marketing works.

Social Media Marketing

Social media marketing refers to advertising on a wide array of social media sites that include Facebook, Twitter, Pinterest, Instagram, Snapchat, and many more. Since the majority of visits online are actually to social media sites, and since many people visit their favorite ones multiple times a day, it only makes sense that you would want to get your message out where people are going to be.

Social media marketing also tends to be relatively inexpensive compared to other options, making it a popular choice for budget conscious individuals.

PPV & PPC Advertising

Finally, there's the buying of qualified leads through pay per view (PPV) and pay per click (PPC) advertising through large companies like Google. This works well for certain businesses because the banners or the ads are targeted specifically at people already searching online for those specific terms. This is the online equivalent of having paid leads delivered right to you, but it does tend to be a little pricier.

These are the major Internet Marketing options and using a combination of them is the best way to make sure your Kent business thrives going into the next year and beyond.

SEO Kent

4 Keswick Avenue
Sittingbourne
Kent
ME10 3AU

01795 342068

http://seokent.net

info@seokent.net